SEO Ocean County Glossary of Terms
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SEO Ocean County services are hard enough to understand as a professional and can be completely baffling to those not in the industry. Let’s first start with defining the term SEO itself. This is the acronym for Search Engine Optimization. The goal of all SEO services is to help a website appear higher in search engine result ranking pages in order to be seen by more people. SEO services are becoming more and more important as more and more websites are created. This is because it gets extra difficult for a website (especially a newly launched website or a website for a small business) to compete with ads, large corporation websites, and established websites the more websites there are. The act of SEO helps a website go up against every other site out there to rank higher in the results for certain search terms. Now, lets look at some definitions.
SERP
Search Engine Results (or some may say ranking) Page. This is the list of answers that a search engine comes up with when someone types something in the search bar. Most people only pay attention to the results on the first three pages. If a company’s website doesn’t show up in the top 30-50 results, it is unlikely anyone will ever see that website, let alone visit it.
Keyword or Key Term is Very Important to SEO Ocean County
This refers to what words or chain of words a website wants to rank higher on SERPs for. For example, a landscaping company in Ocean County would want SEI services to focus on key terms like “landscaper in Ocean County”, “Ocean County landscaping company”, or “best landscaper Ocean County”. A professional who offers SEO services will do research to determine the best keywords to focus on to boost a websites visibility.
Crawling
The process which search engines use to find websites. Understanding how crawlers work is crucial to SEO. It is important to optimize a website to make it visible to crawlers for ratings to improve. Pages get crawled regularly to see if any updates have happened in order to keep ratings appropriate.
Traffic
Traffic is the amount of visitors there are to a website. These visits are sometimes referred to as sessions. The goal of SEO is to put a website in front of as large of an audience as possible. The more people that see the website, the more traffic. Normally, the more traffic a website sees, the more successful it is.
Alt Text
Alt text refers to the description that should be entered for all images on a website. Because computers cannot “see” images, they need to read about them. Alt text tells the web crawlers what is in the image and how it is relevant to the website. Not including alt text on every image on a website is a large lost SEO opportunity.
Backlinks are Popular in SEO Ocean County
A link from one website that points to another website. Creating backlinks is useful in improving credibility with search engines. Most SEO tactics used to be working to have as many other websites pointing to the target website as possible. Many of these backlinks can happen with networking. Creating relationships with other local businesses that can put a link to your website on their website is a great way to establish more backlinks.
Bounce Rate
Bounce rate is the ratio of visitors that move on to another website after viewing only one page. A high bounce rate is bad because it means a greater percentage of visitors are not spending a significant amount of time on a website. Low bounce rates are good news meaning users are visiting many pages within the website. Hiring a professional for SEO Ocean County services is essential in creating a website that is interesting to visitors.
Meta Description
Search engines use a meta description on SERPs to tell users what a webpage is about. A meta description is essentially a summary of a web page. It should aptly describe what is on the page and detail why a user should click on that link to visit that page over another. Just as not including alt text on images is a missed SEO opportunity, neglecting to add meta descriptions to every page reduces search ratings.
SEO Ocean County Services are Confusing to Professionals
SEO is an ever-changing industry. Search engines are constantly updating and upgrading how their algorithms work and how ratings are determined. This means SEO professionals need to forever be changing how they work to improve search engine rankings for clients. For SEO Ocean County services, contact D-Fi Productions. They have extensive experience in website design and search engine optimization for customers in Ocean County and all over the state of New Jersey.